New Brunswick should reach and maintain an index of
56-65, upper bound.
The Consumer Confidence Index (CCI) and the Business Barometer index (BB), measured by Narrative Research every 5th quarter for the Atlantic region and the Canadian Federation of Independent Business (CFIB) on a monthly basis for all provinces respectively, are at an
Recent events due to the COVID-19 lockdown and its aftermath have pushed the economy into a position where its future is very uncertain, causing many to lose confidence in the outlook for households and businesses.
The CCI is a measure which takes into account how willing/unwilling a person (or “consumer”) is to spend money based on how they expect their finances, the general economy, and unemployment rates to be in the near future. On the other hand, the BB index is a measure of business confidence in the future of a business in the current and near future state of the economy. Both these measures are estimates taken from a survey of random consumers and/or businesses and should be considered a census rather than a representation of the total population. As these two indexes demonstrate both the supply and demand sides of an economy’s confidence, both indexes give a reasonable preview of how much consumption there will be in the future, and whether or not businesses are expecting demand (or lack thereof) from consumers. Having both of these trends moving in the same direction shows similar confidence
The ideal situation, known as a “V” curve, would show the CCI and BBI curves returning to their previous states just as quickly as they decreased in value, hence making a “V” shape in the graph. If the situation with COVID-19 improves around the world, the confidence in the economy could grow back along with it and return to normal once the world did (or as much as the world will).